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Facebook’s bid to rule the web as it turns more social

Posted by John Horniblow on Apr 22, 2010 in marketing 2.0, Social Media Marketing


I think this article is a must read – http://news.bbc.co.uk/2/hi/technology/8590306.stm
At the F8 conference in San Francisco, Mark Zuckerberg unveiled a number of products he says are aimed at putting users and their friends at the “centre of the web”. It will surely work on the further unseating of Google being the site or service synonymous with internet usage and the webs most used or visited service.

“One of the points Mr Zuckerberg was making was that the web has become a lot less anonymous and Facebook is definitely positioning itself as wanting to be the owner of that information,” said Maya Baratz of the Huffington Post. (Given Facebook’s growing and highly influential size the Huffington Post online publication has dedicated a whole section of its site to news surrounding Facebook which you can read by clicking here.)

Zuckerberg told developers at the f8 conference that the experience will mean a more personalized, social, smarter Web. As quoted from an another article on Huffington Post “Facebook is spreading its wings to the broader Web with new tools that will allow users to see personalized versions of websites they visit elsewhere.

The move could change the way people experience the online world, though it could come with deeper privacy implications. By accessing Facebook’s tools, websites will be able to customize the experience based on the list of friends, favorite bands and other things users have shared on their Facebook profiles.


“The Web is at a really important turning point now,” Facebook CEO Mark Zuckerberg said at the F8 conference for Web and software developers in San Francisco. “Most things aren’t social and they don’t use your real identity. This is really starting to change.”

In its first steps Facebook has changed the semantics surrounding fans “people who like this” – has replaced the former term of “fans.” Facebook has added these new features to its site,
Facebook Like Button

If you haven’t noticed these changes in the past few days take look.

In conjunction with this step it also launched the concept of what it calls Community pages. The concept of Community pages is to revamp users’ profiles to emphasize the pages for bands, books and businesses that users have become fans of. Facebook has started prompting users to essentially combine the two ( a users “Faned” page , and their profile page ) So if you listed The Clash in the “favorite music” section of your profile, Facebook will now ask you to join his page, if you haven’t become a fan of it already.

Facebook has also announced its working to eliminate the FB Connect ‘brand and replacing it with OAUTH – OAuth (Open Authorization) is an open standard that allows users to share their private resources (e.g. photos, videos, contact lists) stored on one site with another site without having to hand out their username and password.

Its also working on projects such as social plugins whch they call GDP (granular data permissions) and continuing to work on user privacy settings.
Zuckerberg said Facebook made sure that its new tools don’t intrude on their privacy. Users’ preferences won’t be logged unless they choose to press the “like” button on websites. If anything, Zuckerberg expects the “like” tools to give people more control over what they want to share with their online entourages.

If users embrace it, Facebook could gain valuable insights that could help it sell more advertising, potentially rivaling online ad leader Google Inc., which typically tailors ads based on keywords in search terms and Web content.

“If I were Google I would be really scared because Facebook might end up with a lot more intelligence than them,” said Alain Chuard, Founder of social marketing firm Wildfire. “Google is just an algorithm, but Facebook could rule the Web.”

So there’s obviously and lot more planned for the near future as the battle for social dominance increases. I wonder what Google will do now since its Buzz launch looks like a knee jerk re action to Facebook’s growing importance and it incremental loses in market share of audience time and visitation online?

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Embracing enterprise social software and social network analysis – Gartner’s near term predictions on Enterprise 2.0

Posted by John Horniblow on Feb 10, 2010 in General, Social Media Marketing, User experience

Last week Gartner released five predictions for social software for 2010 and beyond. What is interesting for me is that the fast moving, consumer driven, internet always finds itself leading the technology shifts that are ultimately or stubbornly embraced by IT departments for the remodeling of enterprise communications, information exchange, information publishing and distribution. Enterprise 2.0 while in its nascent days has had a steady stream of adoption inside a large number of companies. They have adopted certain collaborative and social technologies into or in addition to their existing intranets, team rooms etc. The emulation of the consumer web inside companies allows the speed and ease of information distribution and social communication and work collaboration inside enterprises to increase significantly . These can be enterprise to employee or employee to employee communications or working groups spread across many locations.

Gartner predicts that :

1. By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.

“Greater availability of social networking services both inside and outside the firewall, coupled with changing demographics and work styles will lead 20 percent of users to make a social network the hub of their business communications. During the next several years, most companies will be building out internal social networks and/or allowing business use of personal social network accounts. Social networking will prove to be more effective than e-mail for certain business activities such as status updates and expertise location.”

Read more…

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SoundCloud wins Techcrunch award for Best Entertainment service or application EMEA

Posted by John Horniblow on Jul 13, 2009 in Online Media, Social Media Marketing

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In a list of aspiring and inspiring new entertainment based services and applications SoundCloud  won this years coveted Best Entertainment service or application  award . Competing in a highly competitive field SoundCloud beat eRepublik, Moshi Monsters, Playfish and WeeWorld,  a category largely dominated by online games and virtual worlds . SoundCloud is an online audio platform catering to music professionals enabling them to collaborate, promote & distribute their music.  A music sharing and listening service, based on social network technologies .

The music industry is clearly  under attack these days as it failed to change and adopt to the new distribution paradigms and the consumers preferences as the old models of music promotion , sales and distribution have been dismantled over the past 9 years . In this new connected world SoundCloud provides a efficient and simple way for music professionals to exchange music they are involved with in private settings allowing for easy collaboration and communication prior to a public release. I think its  service that has a bright future and over the past year since its launch  its user adoption grow 600 % to close at close to 60,000 users.  What is very clear is that SoundCloud has an audience that spans the globe , not just an audience that is largely US based .

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Author

Posted by John Horniblow on Dec 31, 2008 in

John Horniblow  - Digital Marketing expert and Digital Innovator

John is a passionate and highly respected digital communications and marketing professional who has worked with some of the world’s leading and most respected companies and brands including Toyota , Nestle,  Nike,  Apple,  Microsoft,  News Corporation and Activision.

Early in his career John trained as a cinematographer and has shot, directed and produced award winning short, television documentary and industrial/training films working with broadcasters such as BBC, SBS, and ABC . His work has been screened at International film festivals and on network television.

In Digital development John first worked as a producer on the launch of the MSN network in Australia (Microsoft -PBL venture; NineMSN)  working on the transformation of traditional news , current affairs , and editorial properties into the online world . He  spent time working at News Corporation in the founding days of News Interactive.   John then joined Spike Networks to become  the Director of Interactive Services  in the interactive agency that  was formerly Asia/Pacific’s largest and most successful .  He ran the companies most prominent accounts for Toyota, Lexus, Nissan, Commonwealth Bank, and Southcorp Wines  and and produced and managed the strategy and development of  a number of Fortune 100 company websites across a number of industries. His work has garnered awards at: London International Advertising Awards 1999 for TV and cinema commercials, radio and print advertising, and interactive media, The International Designers Network (IDN) Design Award 1999 in the Web/Entertainment category, and the 1999 Best Advertising/Marketing Site category in the Australian Interactive Multimedia Association Awards.

In 1999 he was also part of the team that took Spike to an IPO on the Australian Stock Exchange and opened overseas offices in Los Angeles, Tokyo, and Hong Kong. He moved to Los Angeles , USA to be the Director of Production and Content Development for SpikeRadio, the worlds first 24/7 online radio station network in the early days of audio and video streaming , pioneering production processes in remote media broadcasting across the internet and converging interactive editorial with rich media streams. He forged partnerships with Apples’ QuickTime TV network( the pre cursor to Itunes )  as a top tier content producer and broadcaster, Microsoft’s Windows Media as a broadband developer . In his tenure at SpikeRadio he produced Nike’s Olympic 2000 online media project, Radio Free Sydney, (Winner – Communication Arts’ Interactive Design Annual 2000 – Best in Interactive Design.) including producing series of short video web-episodes “Desperate seeking Brandy” and featuring US woman’s soccer star Brandi Chastain  shot against the backdrop of Sydney’s Olympic Games . This alongside the bold and evolutionary BWM films is  recognized as one of the web’s first branded entertainment series online.

In 2001 during the Dotcom downturn he started BLADEdigital, a strategic interactive and online production consultancy advising to Nissan Global Interactive Marketing, Nike Digital, Qantas’ North American  CRM program, The Museum of Contemporary Art, San Diego, The Phoenix Art Museum and the Santa Barbara Museum of Art.

He then moved onto leading Activision’s  interactive marketing efforts across all consumer facing digital channels . He led some of the earliest forays into social media marketing on mySpace and Facebook , developed a number of company firsts in driving web 2.0 fan based communities as a cornerstone to deep CRM and online marketing activities , developed a behaviour  and sterotype mapping CRM platform to clearly define precision driven consumer segmentation and  re designed/repositioned the Activision’s corporate and brand websites around broadband video and deep engagement activities.

Specialties:

Convergence Culture, Digital communications and marketing strategy and development, Emerging platforms and rich media, Interactive marketing strategies, Online CRM and loyalty based programs, Technology and Design consulting, Digital Branded Content and Entertainment – editorial, film and video production.

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