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Tiziano Project wins 2010 New Media Award’s Web Site Awards Competition

Posted by John Horniblow on Nov 5, 2010 in marketing 2.0, Online Media, Social Media Marketing

At the last SM@RT event in Geneva , I presented The Tiziano Project via Jon Vidar, the Tiziano Projects Executive Director, to group of journalists, digital marketers , PR and communciations professional as a project that was breaking new ground in transmedia storytelling and social media from the humanitarian angle. The resulting piece of work the Tiziano project has produced just won an award in the New Media Awards web site awards competition.
I think its worth taking a look at. I do think that convergence media will take lots of forms in the next few years. In the realm of media and photojournalism we are already seeing some profound changes. The Tiziano Project is one of these new media empowerment projects that breaks down distance, misunderstanding and creates a vibrant local voice for Kurdistan.

The World I See | The Tiziano Project from The Tiziano Project on Vimeo.

The Tiziano Project | 360° Kurdistan presents the journalistic efforts and personal accounts of 12 Iraqi citizens living in the Kurdish north alongside the stories of their professional multimedia journalism mentors. This is a documentary effort by The Tiziano Project, which provides new media tools and training to community members in conflict, post-conflict and developing regions.

The purpose of The Tiziano Project | 360° Kurdistan is to provide you with a robust and complete understanding of life, culture and news in present-day Iraqi Kurdistan.

The 360.tizianoproject.org is a winner in the 2010 New Media Award’s Web Site Awards Competition. http://www.newmediaawards.org/websiteawards/2010/360tizianoproject.html

The Tiziano Project | 360°- http://360.tizianoproject.org

To find out more about the Tiziano organization click here: http://www.tizianoproject.org

This blog is published and maintained by John Horniblow AKA BladeDigital ™ : On the Cutting Edge

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Monkeys with Typewriters – Myths and realities of social media at work – A Review

Posted by John Horniblow on Mar 24, 2010 in General, marketing 2.0, Social Media Marketing


Monkeys with Typewriters – Myths and realities of social media at work.

There seems to be a lot of books that are be published about social media, the new digital marketing paradigm, and they are propagating as fast that the exponential growth of social media and networking. Most are, unfortunately, the non-descript how to do, or dummies guide to social media or how to use particular tool or a book rushed to print on hype. For the most part these serve their purpose but will be outdated by the time they publish or contain nothing more that are dry set of repetitive studies presented as a mind numbing, blunt string of wide eyed testimonies that say the “times are a changing”. I must say, save the print and spare me the drudgery please. Then I also must concede, I am not the target audience or buyer of such books.

Jemima Gibbons recently published book, Monkeys with Typewriters is quite different to those aforementioned book types. Its a new and refreshing read, a sparkling gem in a field of proliferating drudgery of “read this now and it will change your life” books. It also poignantly marks the period we are experiencing. Read more…

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Social Media Pragmatists will win over the Social Media Purists

Posted by John Horniblow on Nov 24, 2009 in General, Social Media Marketing, User experience

Written for and Reposted from htttp://blog.label.ch

Amongst the daily exchange, promotion, and web of connections woven into the fabric of the online movement of social media specialists, yesterday I read a post by Jason Falls, on his blog the Social Media Explorer. It extolled that the social media pragmatist would prevail over the social media purist.

It is one of the most sensible commentaries I have seen in this space cluttered by the usual virtuous publishings – listen first, stop shouting, transparency, need for spontaneity and speed of action , or the big question on how to measure Social Media ROI. Why does it standout as a poignant comment when all we hear is the importance of engaging in conversations and building relationships ( they still are of pivotal importance ) ? For me it’s the action associated to doing and making an impact on the bottom line that Jason is highlighting. You have take notice of the old direct to consumer or relationship adage – “Call to Action “ – what do you want your consumers to do now? ( it is an interactive environment after all ) Buy, learn more, fulfill a service or need, or be entertained?

Read more…

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Defining A Dialogue Idea for Relationship and Social Marketing

Posted by John Horniblow on Oct 16, 2009 in General, marketing 2.0, Social Media Marketing

Reposted from http://blog.label.ch

As the digital shift continues to move marketing communications to more direct and dialogue driven channels companies should adopt a simple methodology in identifying what will work for them and their consumers. The dialogue idea is as unifying concept that aligns relationship or socially driven programs with other communications as a part of an integrated marketing approach. As more participatory channels for consumers are developed the need to establish consistent, non-campaign driven dialogue points becomes critical in the marketing mix. These are not just limited to the direct channels, as we know them; (CRM, DM, email, websites), but really extend across any personal contact that can be associated to the “ brand experience”; customer and consumer services, in store demonstrations, events etc.

A real world experience with a brand is only mirrored in the participatory platforms online and this mirroring reflects the sentiments it arouses in real world conversations. Read more…

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Twitterverse enters the Lexicon

Posted by John Horniblow on Jun 5, 2009 in General, Online Media, Social Media Marketing

n. The Twitter social networking service and the people who use it. Also: twitterverse, Twitter-verse. [Blend of Twitter and universe.]

The word Twitterverse entered the lexicon of social media in a big way in the past few months. Its appeared on NPR ( National Public Radio ) in the Washington Post , spawned a blog by Emily Chang, of Ideacodes in SF and the 1st or beta edition of a Twitterverse map.

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I think the map is the best and possibly the least abstract representation of a fast emerging world and was produced by Brian Solis , Principal of FutureWorks, PR and New Media agency in Silicon Valley . He released a beta version of what he calls the Twitterverse v 0.9 last week ( see Gazing into the Twitterverse). What he and partner Jess3 have produced is a spiral universe that begins to place an order to a complex set of relationships surrounding Twitter from search , communication, mobile, analytics, relationship management, advertising and events. The spiral representation seems to be like that of solar system revolving around a central star in long tendrils representing a map of tools and applications for conversation management and measurement emanating from the vortex of Twitter.

So what does the word Twitterverse mean and where does it originate from?

The Urban Dictionary provides a broad user friendly meaning online. “the cyberspace area of twitter. This naturally extends beyond twitter.com to anywhere you can twitter, which includes cell phones.” It appears that the cyberspace area is largely undefined.

Wordspy , a blog on the word lovers guide to new words, attributes the origins of the word to Twitterverse to Adam Pasick, “SXSW and the Twitterverse,” Monkey Daemon, March 12, 2007

Adam described Twitter as ” a sort of minute-by-minute blog that you send and receive from a computer or text message. All too often this takes the form of scintillating entries like “I’m eating breakfast,” and other stuff that you really don’t need to know about other people. But the allure at SXSW is that all the cool kids are doing it. So if you want to find the cool parties, you have to read Twitter. It’s geek clique chic.”

As Brian Solis’ graphic representation shows the Twitterverse has evolved since those early days, the public, companies, the press, have all run to get on board to explore and exploit the platform as a short form news , PR, promotion, and ideas to a  range of tools that map the relationships between information sources , their conversations topics, circles of influence, and the broad sweep pf readers or “followers”.

To emphasize the size and significance of the microblogging platform Neilsen reports that time spent of time spent on Twitter has grown a phenomenal 3,712 % in the past year. Who ever coined the phrase Twitterverse is watching this new universe take shape and form as it expands.

Top 10 Social Networking and Blog Sites Ranked by Total Minutes for April 2009 and Their Year-over-Year Percent Growth (U.S., Home and Work)

RANK Site Apr-08 Total Minutes (000) Apr-09 Total Minutes (000) Year-over-Year
% Growth
1 Facebook 1,735,698 13,872,640 699
2 Myspace.com 7,254,645 4,973,919 -31
3 Blogger 448,710 582,683 30
4 Tagged.com 29,858 327,871 998
5 Twitter.com 7,865 299,836 3712
6 MyYearbook 131,105 268,565 105
7 LiveJournal 54,671 204,121 273
8 LinkedIn 119,636 202,407 69
9 SlashKey N/A 187,687 N/A
10 Gaia Online 173,115 143,909 -17
source: The Nielsen Company

This blog is published and maintained by John Horniblow AKA BladeDigital ™ : On the Cutting Edge

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Author

Posted by John Horniblow on Dec 31, 2008 in

John Horniblow  - Digital Marketing expert and Digital Innovator

John is a passionate and highly respected digital communications and marketing professional who has worked with some of the world’s leading and most respected companies and brands including Toyota , Nestle,  Nike,  Apple,  Microsoft,  News Corporation and Activision.

Early in his career John trained as a cinematographer and has shot, directed and produced award winning short, television documentary and industrial/training films working with broadcasters such as BBC, SBS, and ABC . His work has been screened at International film festivals and on network television.

In Digital development John first worked as a producer on the launch of the MSN network in Australia (Microsoft -PBL venture; NineMSN)  working on the transformation of traditional news , current affairs , and editorial properties into the online world . He  spent time working at News Corporation in the founding days of News Interactive.   John then joined Spike Networks to become  the Director of Interactive Services  in the interactive agency that  was formerly Asia/Pacific’s largest and most successful .  He ran the companies most prominent accounts for Toyota, Lexus, Nissan, Commonwealth Bank, and Southcorp Wines  and and produced and managed the strategy and development of  a number of Fortune 100 company websites across a number of industries. His work has garnered awards at: London International Advertising Awards 1999 for TV and cinema commercials, radio and print advertising, and interactive media, The International Designers Network (IDN) Design Award 1999 in the Web/Entertainment category, and the 1999 Best Advertising/Marketing Site category in the Australian Interactive Multimedia Association Awards.

In 1999 he was also part of the team that took Spike to an IPO on the Australian Stock Exchange and opened overseas offices in Los Angeles, Tokyo, and Hong Kong. He moved to Los Angeles , USA to be the Director of Production and Content Development for SpikeRadio, the worlds first 24/7 online radio station network in the early days of audio and video streaming , pioneering production processes in remote media broadcasting across the internet and converging interactive editorial with rich media streams. He forged partnerships with Apples’ QuickTime TV network( the pre cursor to Itunes )  as a top tier content producer and broadcaster, Microsoft’s Windows Media as a broadband developer . In his tenure at SpikeRadio he produced Nike’s Olympic 2000 online media project, Radio Free Sydney, (Winner – Communication Arts’ Interactive Design Annual 2000 – Best in Interactive Design.) including producing series of short video web-episodes “Desperate seeking Brandy” and featuring US woman’s soccer star Brandi Chastain  shot against the backdrop of Sydney’s Olympic Games . This alongside the bold and evolutionary BWM films is  recognized as one of the web’s first branded entertainment series online.

In 2001 during the Dotcom downturn he started BLADEdigital, a strategic interactive and online production consultancy advising to Nissan Global Interactive Marketing, Nike Digital, Qantas’ North American  CRM program, The Museum of Contemporary Art, San Diego, The Phoenix Art Museum and the Santa Barbara Museum of Art.

He then moved onto leading Activision’s  interactive marketing efforts across all consumer facing digital channels . He led some of the earliest forays into social media marketing on mySpace and Facebook , developed a number of company firsts in driving web 2.0 fan based communities as a cornerstone to deep CRM and online marketing activities , developed a behaviour  and sterotype mapping CRM platform to clearly define precision driven consumer segmentation and  re designed/repositioned the Activision’s corporate and brand websites around broadband video and deep engagement activities.

Specialties:

Convergence Culture, Digital communications and marketing strategy and development, Emerging platforms and rich media, Interactive marketing strategies, Online CRM and loyalty based programs, Technology and Design consulting, Digital Branded Content and Entertainment – editorial, film and video production.

Copyright Bladedigital LLC, Bladedigital Ltd

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Bladedigital

Posted by John Horniblow on Dec 21, 2008 in

About Bladedigital

Bladedigital is a strategic digital communications , digital marketing and development company, trading under Bladedigital LLC and Bladedigital Ltd and has been operating since 2001.  Bladedigital works across territories in Australia, USA, Europe and North Africa providing strategic consultancy and digital service to companies, NGO’s and government agencies. Bladedigital has provided consultancies and services to Nissan Global Interactive Marketing, Nike Digital, Qantas’ NA CRM program, The Museum of Contemporary Art;San Diego, The Phoenix Art Museum, Santa Barbara Museum of Art, The Geffen Playhouse, Activision, Nestle, US Mission to UN, Nestle Maghreb, P&G,  Institute of Media and Global Governance , and Richemont amongst others.

Bladedigital , DBA Bladepictures is the developer and publisher of Photojournale : Photo documentary stories from around the world

 

The Daily Slice

Digital Marketing? Convergence and Convergence Culture? Transmedia

This blog seeks to inform on ideas , trends and best practices but  it also seeks to provide a contextual framework for digital convergence , the behaviours , trends in consumer uptake of technology and their effect on communications and marketing.

So what is Digital Marketing?

Is it a website,  a media campaign, a banner ad or pay per click?, rich media ?  Is it  an email campaign,  mobile campaign or maybe a microsite, SMS or Intelligent Voice Messaging (IVM)? consumer generated content ? What  about blogs, Twitter, Social Media Networks such as  Bebo,  Linked-in, e-acadamy, myspace  and Facebook, or Web2.0 dynamic, distributive content-driven websites. Does it include optimized keyword searches (SEO),  SEM , SSM , Digital PR or tacking buzz ? Is it e commerce, widgets, or mobile location-based marketing?

Digital marketing is all of the above – born out of the information age  at the end of the 20th century  it’s simply marketing in the digital age; a hyper connected world  where technology provides no barriers  for entry for instant communication, publishing and expression of ideas and needs and platforms whereby brands can interact in the daily lives of their consumers. Consumers have  become increasingly connected, as convergence and “always on” connectivity become increasingly mainstream and part of daily life , new important channels of communication are opening to marketers.

Communicators and Marketers have now gained the ability to enhance, empower, interact, converse and otherwise live within ever deeper segments of consumers’ lives. These are relationships that the go far beyond the reach of traditional media, the age of take it , ignore it or leave it marketing.

In the 21st century, the relationship database, the social eco system in which a consumer navigates and the inherent behaviours of convergence culture are the marketplace. The key to deeper consumer engagement and  understanding lies in the sophisticated use of key consumer data points and intelligent use of these data points.

Digital marketing is not digital for the sake of digital but an application of established marketing practices  re-thought or re engineered in the digital world. Then applied as performance based marketing , real time marketing and these day in the social relationship. It is all about permissioned based, personalized, persuasive and at times pervasive consumer engagement.

This blog is published and maintained by John Horniblow AKA BladeDigital ™ : On the Cutting Edge
Copyright Bladedigital LLC, Bladedigital Ltd

 

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