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SoundCloud wins Techcrunch award for Best Entertainment service or application EMEA

Posted by John Horniblow on Jul 13, 2009 in Online Media, Social Media Marketing

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In a list of aspiring and inspiring new entertainment based services and applications SoundCloud  won this years coveted Best Entertainment service or application  award . Competing in a highly competitive field SoundCloud beat eRepublik, Moshi Monsters, Playfish and WeeWorld,  a category largely dominated by online games and virtual worlds . SoundCloud is an online audio platform catering to music professionals enabling them to collaborate, promote & distribute their music.  A music sharing and listening service, based on social network technologies .

The music industry is clearly  under attack these days as it failed to change and adopt to the new distribution paradigms and the consumers preferences as the old models of music promotion , sales and distribution have been dismantled over the past 9 years . In this new connected world SoundCloud provides a efficient and simple way for music professionals to exchange music they are involved with in private settings allowing for easy collaboration and communication prior to a public release. I think its  service that has a bright future and over the past year since its launch  its user adoption grow 600 % to close at close to 60,000 users.  What is very clear is that SoundCloud has an audience that spans the globe , not just an audience that is largely US based .

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