SM@RT , the social media roundtable conceived and put together by John Horniblow, digital convergence and marketing 2.0 expert, while working at LABEL in Geneva recently hosted its fourth event in partnership with the US Mission to UN. Among the guests were a great number of Geneva-based international organizations’ representatives, some members of the Geneva Press corps as well as several participants from the Swiss based watch and food industries , P&G, and HP. The days preceding started with Dr Matthew Mc Dougall, CEO of Sinotech, who explained to SM@RT’s participants the status and uptake of social media and avenues for digital marketing and ecommerce in China.
The afternoon was deeply imprinted by the humanitarian touch with a talk about the use of social media for humanitarian purposes with the intervention of UNISDR (United Nations International Strategy for Disaster Reduction) Craig Duncan and UNHCR Alexandra Eurdolian, and the introduction to two humanitarian projects, one in Iraq, the other in Afghanistan. With one foot in Iraq, the Tiziano Project aims at providing “community members in conflict, post-conflict and underreported regions with the equipement, training and affiliations necessary to report their stories and improve their lives. The World I See | The Tiziano Project from Grant Slater on Vimeo. Jon Vidar, executive director of the Tiziano Project, made a live intervention from Chicago to introduce the Tiziano Project | 360° Kurdistan, which promotes « the journalistic efforts and personal accounts of Iraqi citizens living in the Kurdish north alongside the stories of their professional multimedia journalism mentors. The goal of this initiative is to enable the rest of the world to better understand and apprehend more completely the life, culture and news in present-day’s Iraki Kurdistan. This Is Iraq | The Tiziano Project from Grant Slater on Vimeo. SM@RT’s participants were deeply interested and impressed by the quality of the reports and the originality of the project. Some were then overwhelmed by the presentation of Skateistan by Oliver Percovich, the exsecutive director of this Afghanistan-based organization. Skateistan is a non-governmental organization, which aims at bringing young Afghans, boys and girls, from all ethnic and socioeconomic backgrounds, new opportunities in cross-cultural interaction, education and personal empowerment through skateboard. Skateistan connects students with instructors who will help them develop their skills not only in skateboarding but also in languages, arts, information technology, civic responsibility, etc. Students choose for themselves what they wish to learn.
The project attracted a lot of sympathy and a dozen schools and skateboard associations around the world (Australia, Germany, United States, UAE, Peru, UK and Switzerland) became partners. Finally SM@RT concluded with an animated discussion between the participants and Chris Hoofnagle, from the Berkeley Center for Law & Technology at UC Berkeley, on privacy in a networked world.
This blog is published and maintained by John Horniblow AKA BladeDigital ™ : On the Cutting EdgeTags: art, convergence, marketing 2.0, media, net, social, social communications, social media