Reposted from http://blog.label.ch LABEL Communications
In terms of SEO Facebook has become one of, if not, the largest influencer in organic search today. This is something not to ignore for any SEO oriented marketer or communicator. Its very easy to work out what is driving this .. the sheer size of its user numbers pages and content links have driven it to prominence.
- 400 M registered users with 200 M logging in each day
- More than 3 billion photos uploaded to the site each month
- More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
- More than 3.5 million events created each month
# source Facebook statistics
Here is a simple list of tactical steps on how to benefit from using Facebook’s SEO advantage (adapted from All About Facebook)
1. Start with a good URL
URLs are critical in search engine optimization. Google (and other search engines) use as much information as possible to determine the relevance of a particular page for a given search. Currently Facebook enables those pages with over 100 fans to get a vanity URL. A vanity URL is the short Facebook URL that helps people easily access your page.
2. Configure Your Default Tab or “Landing Page”
Ensure your landing page contains relevant text. You can set the default tab by clicking the “Settings” link on your Facebook Page and then selecting the tab you’d like to have displayed by default. You can create this page using Facebook’s endemic markup FBML
3. Generate Links To Your Page
If you are looking to drive traffic to your website for organic search the most important variable is incoming links. The number of links, the influence or ranking of the referer and the relevance in content. An easy way to boost your Facebook page rankings is by linking to your page from your existing website. Additionally, any way you can get links from other sites will help increase your rankings. On their own, Facebook Pages rank highly, a little additional work will improve this significantly.
4. Link To Other Relevant Pages
Linking to relevant content helps boost your ranking. Google takes into account the relevance of pages you are linking to when calculating the relevance of any given page. Try linking to a few relevant sites like your blog or website content . You’ll not only help out your readers but increase your overall Google rank.
5. Use Facebook For Inbound Links To Your Company Website
One of the most important components of search engine optimization is generating inbound links. Generating a link from your Facebook page is extremely valuable. Take advantage of landing pages and the information tab to link back to your company’s , or brand’s website.
6. Select A Good Name For Your Facebook Page
The name of your Facebook Page is extremely important. Name the title after your company or whatever phrase will be most effective for fans that are searching for you.
7. Post Keyword Rich Content in the “Info” tab in the page
The Info tab in the navigation bar on your Facebook Page is one of the few areas on your page which is accessible to search engines. It’s also relatively high up in the page HTML which means that search engines will give the text priority over text that’s further down the page. Take the opportunity to ensure that in the Information editing box for yoru fan page you use both links and relevant keyword, rich content. The detailed information can be just that, very detailed.
This blog is published and maintained by John Horniblow AKA BladeDigital ™ : On the Cutting EdgeTags: Facebook, search, search practices, SEO