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What Brands are making the best use of Facebook?

Posted by John Horniblow on Jan 18, 2010 in Branded content, General, Social Media Marketing, User experience
written for http://blog.label.ch

The rise of the importance of the Facebook fan page has become an integral part of companies social media campaigns or presence. Its not hard to understand why. Facebook is the web’s most popular destination after Google ( it is number 1 in Indonesia, Philippines , Malaysia and Singapore ) where the average user spends in the order of 33 minutes per day and its registered user numbers are upwards of 350 million. As the use or entry to a brand’s website are in decline due to a shift in how consumers use the web this days it makes common sense to to add Facebook into the online marketing mix. With number of brand, star, cause or business fans ranging close to 5.3 billion , that means News Feeds to user’s pages are carrying a range of brand content and updates.

View a full review of Facebook’s internal statistics

Last November “The Big Money” part of Slate Magazine, ranked 50 brands that they see as making the best use of Facebook. The ranking is based on factors like number of fans, page growth, frequency of updates, creativity and fan engagement, not just numbers of fans. According to “The Big Money” Coca-Cola is ranked as the brand that makes best use of the social network thanks to its “organic fan-centric page without a corporate feel” and some extremely good apps the currently coin the phrase “Share Happiness” in a campaign to boost the diffusion , awareness and contact with the brand in social media.

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Social Media Pragmatists will win over the Social Media Purists

Posted by John Horniblow on Nov 24, 2009 in General, Social Media Marketing, User experience

Written for and Reposted from htttp://blog.label.ch

Amongst the daily exchange, promotion, and web of connections woven into the fabric of the online movement of social media specialists, yesterday I read a post by Jason Falls, on his blog the Social Media Explorer. It extolled that the social media pragmatist would prevail over the social media purist.

It is one of the most sensible commentaries I have seen in this space cluttered by the usual virtuous publishings – listen first, stop shouting, transparency, need for spontaneity and speed of action , or the big question on how to measure Social Media ROI. Why does it standout as a poignant comment when all we hear is the importance of engaging in conversations and building relationships ( they still are of pivotal importance ) ? For me it’s the action associated to doing and making an impact on the bottom line that Jason is highlighting. You have take notice of the old direct to consumer or relationship adage – “Call to Action “ – what do you want your consumers to do now? ( it is an interactive environment after all ) Buy, learn more, fulfill a service or need, or be entertained?

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SoundCloud – A new realm in music and social media

Posted by John Horniblow on Feb 13, 2009 in Design, General, Social Media Marketing, User experience

soundcloud

Music is at its very heart  a social media! 

Andy  Cato - “Sharing music has always gone on. It’s giving music away that’s the problem. We wanted to come up with a 21st century version of what we used to do with cassette tapes. When you give music away for free it’s disposable. When you share it, it’s done with love.” 

There is an inherent need for music publishers to create buzz around tracks and artists but also to work in their spheres of fellow producers, musicians and their fans or audience.  So in the artist self publishing  and artist self promotional days , that have the music labels traditional A&R business scrambling, what could be more relevant than a social network of music “taste makers” , musicians, labels and publishers? The emergent answer is ; SoundCloud !!  

In the burgeoning world of social media applications  there is a  launch  of new business concept  everyday, redefining the working practices of many social and professional scenes across all types of businesses.  Music, while being at the forefront of consumer media consumption changes, is no different.  While in its nascent days SoundCloud offers a full social network for the  thriving  music scene based on the simple sharing and following concept. SoundCloud makes it easy for people to send & receive music. Simple as that. What it isn’t is one of those illegal peer to peer file sharing platform that have  all but hijacked the music industry and elevated music piracy to the epidemic level. The promise of music uploading and sharing in this community is that you cannot share music without the consent of the proper right holders and any user sharing music illegally runs the risk of having their account deleted and being reported to the relevant authorities.  You can make your music private or public and shareable. What could be more easy than uploading your latest mixed  track, to your known group of promoters and tastemakers or giving it a limited  public preview or limited public download that could be shared across the social media websites across the world?

 

What I also find appealing is easy to use interface, a simple but effective and non nonsense way of getting at what you are there for , listening to music . This is not a Rhapsody or Pandora like website either , but a more socially driven sharing platform minus any overbearing commercialism . 

The Angel 60 Channels

The Angel 60 Channels

But lets not kid ourselves , not every budding or aspirant  musician or DJ is bound to be a radio star or a pioneer in digital music business model such as The Angel , Radiohead, Prince or Groove Armada. What is clear in this application is that realm of music PR belongs in the hands of its fans and promoters.  ”Social Media”  places the audience at the forefront of PR or word of mouth promotion, playing into the hands of the real evangelists; the buzz creators.  SoundCloud will only grow and mature over time from its early underground days. What interesting to me is that the  age of mix tape or mix CD   is a fading long gone distant memory.

Music and its digital portability has placed it upon the crest  of  the wave of change in traditional medias,  creating an urgent need for the major Records Labels and Publishers to review there very model of business. The new wave of artists and their producers are clearly taking control of their own livelihoods and their media.  

http://soundcloud.comjohnhorniblow

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