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Trend map for 2010 – 2015

Posted by John Horniblow on Jan 4, 2010 in General, User experience

Written http://blog.label.ch

Richard Watson of NowandNext has released this year’s version of the Trends and Technology timeline . The evolution of trends and mapping them to a visualization is a continuing project first started in 2007 involving a collaboration with Ross Dawson of Advanced Human Technologies.

This years map sees a greater expansion of continuing trends and a longer outlook than its previous versions. Whilst open to speculation and and unforeseen events the Trends map includes 5 concentric time zones extrapolating out to 2050 with the closest concentration on the next 5 years till 2015.

The map has 16 main influence lines representing the key drivers upon which the trends occur including; society & culture, geopolitics, energy and raw materials, science and technology, healthcare and medicine, the economy, news & media, retail and leisure. There is a lot more detail on this map than in previous years and its reversion back to the intersecting subway map that shows the dense hubs (megatrends) of converging lines is an interesting metaphor for mapping linked relationships. Read more…

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Social Media Pragmatists will win over the Social Media Purists

Posted by John Horniblow on Nov 24, 2009 in General, Social Media Marketing, User experience

Written for and Reposted from htttp://blog.label.ch

Amongst the daily exchange, promotion, and web of connections woven into the fabric of the online movement of social media specialists, yesterday I read a post by Jason Falls, on his blog the Social Media Explorer. It extolled that the social media pragmatist would prevail over the social media purist.

It is one of the most sensible commentaries I have seen in this space cluttered by the usual virtuous publishings – listen first, stop shouting, transparency, need for spontaneity and speed of action , or the big question on how to measure Social Media ROI. Why does it standout as a poignant comment when all we hear is the importance of engaging in conversations and building relationships ( they still are of pivotal importance ) ? For me it’s the action associated to doing and making an impact on the bottom line that Jason is highlighting. You have take notice of the old direct to consumer or relationship adage – “Call to Action “ – what do you want your consumers to do now? ( it is an interactive environment after all ) Buy, learn more, fulfill a service or need, or be entertained?

Read more…

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Author

Posted by John Horniblow on Dec 31, 2008 in

John Horniblow  - Digital Marketing expert and Digital Innovator

John is a passionate and highly respected digital communications and marketing professional who has worked with some of the world’s leading and most respected companies and brands including Toyota , Nestle,  Nike,  Apple,  Microsoft,  News Corporation and Activision.

Early in his career John trained as a cinematographer and has shot, directed and produced award winning short, television documentary and industrial/training films working with broadcasters such as BBC, SBS, and ABC . His work has been screened at International film festivals and on network television.

In Digital development John first worked as a producer on the launch of the MSN network in Australia (Microsoft -PBL venture; NineMSN)  working on the transformation of traditional news , current affairs , and editorial properties into the online world . He  spent time working at News Corporation in the founding days of News Interactive.   John then joined Spike Networks to become  the Director of Interactive Services  in the interactive agency that  was formerly Asia/Pacific’s largest and most successful .  He ran the companies most prominent accounts for Toyota, Lexus, Nissan, Commonwealth Bank, and Southcorp Wines  and and produced and managed the strategy and development of  a number of Fortune 100 company websites across a number of industries. His work has garnered awards at: London International Advertising Awards 1999 for TV and cinema commercials, radio and print advertising, and interactive media, The International Designers Network (IDN) Design Award 1999 in the Web/Entertainment category, and the 1999 Best Advertising/Marketing Site category in the Australian Interactive Multimedia Association Awards.

In 1999 he was also part of the team that took Spike to an IPO on the Australian Stock Exchange and opened overseas offices in Los Angeles, Tokyo, and Hong Kong. He moved to Los Angeles , USA to be the Director of Production and Content Development for SpikeRadio, the worlds first 24/7 online radio station network in the early days of audio and video streaming , pioneering production processes in remote media broadcasting across the internet and converging interactive editorial with rich media streams. He forged partnerships with Apples’ QuickTime TV network( the pre cursor to Itunes )  as a top tier content producer and broadcaster, Microsoft’s Windows Media as a broadband developer . In his tenure at SpikeRadio he produced Nike’s Olympic 2000 online media project, Radio Free Sydney, (Winner – Communication Arts’ Interactive Design Annual 2000 – Best in Interactive Design.) including producing series of short video web-episodes “Desperate seeking Brandy” and featuring US woman’s soccer star Brandi Chastain  shot against the backdrop of Sydney’s Olympic Games . This alongside the bold and evolutionary BWM films is  recognized as one of the web’s first branded entertainment series online.

In 2001 during the Dotcom downturn he started BLADEdigital, a strategic interactive and online production consultancy advising to Nissan Global Interactive Marketing, Nike Digital, Qantas’ North American  CRM program, The Museum of Contemporary Art, San Diego, The Phoenix Art Museum and the Santa Barbara Museum of Art.

He then moved onto leading Activision’s  interactive marketing efforts across all consumer facing digital channels . He led some of the earliest forays into social media marketing on mySpace and Facebook , developed a number of company firsts in driving web 2.0 fan based communities as a cornerstone to deep CRM and online marketing activities , developed a behaviour  and sterotype mapping CRM platform to clearly define precision driven consumer segmentation and  re designed/repositioned the Activision’s corporate and brand websites around broadband video and deep engagement activities.

Specialties:

Convergence Culture, Digital communications and marketing strategy and development, Emerging platforms and rich media, Interactive marketing strategies, Online CRM and loyalty based programs, Technology and Design consulting, Digital Branded Content and Entertainment – editorial, film and video production.

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