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Unilever, Publicis and the Pour Tout Vous Dire CRM sale
Posted by John Horniblow on Sep 9, 2009 in Consumer Relationship Marketing, Email Marketing, User experience
Written for and reposted from http://blog.label.ch
One of the more interesting pieces of news I read in the last week was that the Paris-based holding company Publicis Groupe said it has acquired Pour Tout Vous Dire, the French customer relationship management program of a key client, Unilever. While the exact figures have not been disclosed Publicis has obviously seen this as buying a solid media entity that you can build upon. In its original form the CRM program was a direct to consumer magazine that has since morphed into a lifestyle portal online with over 5 million subscribers. Read more…
Tags: acquisition, advertising, CRM, data, media, net, online media, relationship marketing