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Unilever, Publicis and the Pour Tout Vous Dire CRM sale
Reposted from http://blog.label.ch
One of the more interesting pieces of news I read in the last week was that the Paris-based holding company Publicis Groupe said it has acquired Pour Tout Vous Dire, the French customer relationship management program of a key client, Unilever. While the exact figures have not been disclosed Publicis has obviously seen this as buying a solid media entity that you can build upon. In its original form the CRM program was a direct to consumer magazine that has since morphed into a lifestyle portal online with over 5 million subscribers. Read more…
Tags: acquisition, advertising, art, CRM, data, media, net, relationship marketing