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Digital Marketing ?

Posted by John Horniblow on Jan 6, 2009 in General |

The many faces of  Digital Marketing

Is it a website,  a media campaign, a banner ad or pay per click?, rich media ?  Is it  an email campaign,  mobile campaign or maybe a microsite, SMS or Intelligent Voice Messaging (IVM)? consumer generated content ? 

What  about blogs, Twitter, Social Media Networks , Bebo,  Hi-5,   Linked-in, e-acadamy and Facebook, or Web2.0 dynamic, distributive content-driven websites. Does it include optimized keyword searches (SEO), SEM SSM, Digital PR or buzz? Is it e commerce , widgets, or mobile location-based marketing?

Digital marketing is all of the above – born out of the information age  at the end of the 20th century  it’s simply marketing in the digital age.  Consumers’ lives have becoming increasingly connected. Convergence and “always on” connectivity is becoming  increasingly mainstream, and new important channels of communication and opportunities are opening to marketers.

Social Media Marketing is emerging as one of the most important, if not the most important, source of information for the consumer but also for the marketer in listening too, responding and measuring consumer sentiments. 

Marketers have now gained the ability to enhance, empower, interact, converse and otherwise live within ever deeper segments of consumers’ lives, well beyond the reach of traditional media.  In the 21st century, the database is the marketplace and the way in which a consumer interacts or engages with a brand and vice versa may well be a new form of marketing . And one thing is clear – data is and  will be at the centre of it all. 

Digital marketing is  not digital for the sake of digital but an application of established marketing practices  re-thought or re engineered in the digital world. It is  all about permissioned based , persuasive and at times pervasive consumer engagement.

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